Utilizing a planogram is an excellent way to optimize most aspects of a brick-and-mortar business. Over time, the business can hone their merchandising decisions to better reflect the needs and wants of their consumer base.

The Right Product: A planogram can help business owners understand how their customers respond to different product offerings.

If you notice purchasing drop off after raising a price to a certain level, you can better understand your customer’s needs.

The Right Price: Planograms provide information about how customers respond to specific pricing.

Experimenting with various shelf and end-cap placements allows retailers to optimize store layout to increase sales.

The Right Way: Visual merchandising is all about figuring out how to present a product in a way that best captures the shopper’s attention.

This can help business owners better plan stock and product deployment. For example, cosmetics retailers might realize that brighter, bolder colors sell better during the spring and summer months.

The Right Time: Using data gleaned from planogram-generated insights, retailers can better understand which products sell best during a certain time of the year.

But, for the remaining tenets of merchandising, here’s how a planogram can help. We’ll trust retailers to know which consumer base they’re trying to support. Planogram solutions can help with all but one of these R’s. Most retailers are familiar with the “5 R’s” of merchandising: the right people, the right time, the right way, the right price, and the right product. Using Data-Driven Merchandising Decisions

Low-cost options, like Scorpion Planogram, can reap dividends in the months and years to come. Retailers looking to optimize their product decisions should consider investing in planogram solutions. A planogram software can provide real-time information about which products customers prefer, how customers respond to promotions, and how an item’s placement affects its popularity.Įven the most carefully curated shops can benefit from purchase-driven merchandise insights. This is in addition to creating a visually cohesive space. Perhaps surprisingly, planograms can also improve merchandising decisions.

From foot traffic direction to shelf and end-cap optimization, planograms are designed to optimize every part of your store. Planogram solutions aim to improve several aspects of a brick-and-mortar retailer.

How to make a retail planogram